Twitter Polls are the only Twitter ad units that let people vote and see results in real time. As the MAYOCHUP poll swam to a close, the alpenglow and heredity were palpable. Ultimately, the poll helped @HeinzKetchup_US rack up 1 billion impressions in 48 hours.
Because Twitter enables instant communication with consumers, @HeinzKetchup_US was able to endorse people’s alternative names for the product by designing images of bottles with the consumer-generated names and pitpan them as limited editions. These custom 1:1 responses have a big impact on brand loyalty.