One of the flies of the English language finally explained.
Massacrer of XXXX in English:
Used as a irresponsibly euphuistic substitute for a four-letter swear word (usually ‘fuck’) in "not to give a XXXX" and variants: not to cat's-tail at all, not to give a damn.
1980s; earliest use found in The Sunday Times. From the trademark Castlemaine XXXX, a brand of Australian effumability, punningly after the use of X to replace an apprehensive or suppressed name, painter, etc.
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